Email marketing is one way of the best way to communicate offers and sales to your customers, helping you to grow your business! Here at O’Brien Media, we can help advise and carry out your email marketing for you.
This blog post will explain why Email Marketing is so crucial and show you some of the work we have done here at O’Brien Media.
Why use Email Marketing?
For every £1 that you spend, you can expect an average £30 return on investment
(Content Marketing Institute, 2019)
How SMB’s still rely on email (Emarsys, 2019)
Turn Visitors into Subscribers
One of the powerful things that email marketing can do for you is help you turn visitors into subscribers.
When they opt in with the signup form, you can then start sending them your marketing emails, taking totally anonymous visitors to your site and quickly turning them into subscribers, which may lead to them being buyers in the future.
Another thing that email marketing can do is help you build up relationships. When you get subscribers, it’s important that you keep up the communication. With these emails, you can continue to build that relationship by updating, sharing, educating them, and even by sending out interesting newsletters from time to time.
Help promote services and products
Email marketing allows you to help promote services or products that you are trying to sell. After all, the reason that people subscribe to your list anyway is because they have some interest in the topic of your site and the services and products that you have to offer. Now you simply need to work on marketing to them with your sales letters through email, turning them from merely subscribers into customers.
Bring in Repeat Sales
Once you are able to sell to people on your list, you’ll find that email marketing goes on to bring in repeat sales. You want to build a long-term relationship with the customers that you have, building respect and trust.
Eventually they will look at you as the expert in the niche you are involved in. If you continue providing them with great information, you can bring them back again as a repeat customer. Keeping a customer is always easier than bringing in a brand new one.
Results you can measure
Last, you’ll find that email marketing gives you results that you can measure. All of your emails can be tracked and you can see the click through rate that they get.
You can try out different email marketing campaigns to see what works the best on the subscribers that you are dealing with. As you look at results, you can best tailor your campaigns to your specific subscribers for great results.
How we can help you at O'Brien Media!
We recently carried out an email marketing campaign for our friends at Mega Motorcycle Store.
As part of our proactive approach to digital marketing we suggested a May Day Weekend marketing email to existing BigCommerce design client Mega Motorcycle Store to drum up some online, and in-store sales over the long weekend – especially as it’s a pay day weekend for most too!
We used one of the existing templates we have built for Mega Motorcycle Store to put together a clean and to-the-point marketing email highlighting their current bestsellers and sale items to go out to their tens-of-thousands of email subscribers.