Get the most value when it comes to business card marketing
Your business cards are a powerful promotional tool. And they’re so much more than just a way to hand out your contact information. Here are a few ways to get the most value when it comes to business card marketing:
Think About Your Audience
Demographics are an important component to any marketing campaign. Before designing your business cards, think about your target audience. It might help inform some of your design choices.- Are you marketing mostly to women? You might want to use softer colors in your logo.
- Are you marketing to an older demographic? Consider increasing your font size so that it’s easier to read.
- What’s the tone and tenor of your business — creative or more conservative? You can use bright colors or more muted ones, accordingly.
Metrics and Tracking
When it comes to business card marketing, it’s a great idea to use a QR code to digitally track the effectiveness of your card.- A QR code is a computer-generated image that allows your contacts to scan your business card and directly connect to your website or other online resource.
- Depending on what you want to use as your call to action, a QR code will help you track how effective that messaging is in terms of driving traffic.
Stand Out from the Stack
If you’re worried about your business card ending up at the bottom of the pile, do something different to set yourself apart.- Include a clever or funny quote, a trivia question or an obscure fact on the back of your business card.
- Choose an eye-catching color or use premium business card paper.
Never Miss an Opportunity
Always keep a small stack of business cards handy — even when you’re on the go. From the downtown deli to the dry cleaners to the driving range, you never know who you’ll connect with or where that next big client will come from.- Invest in a cool business card holder to help you stay more organized and feel more confident.
- Don’t forget your business card etiquette. When you do hand out a card ask for one in return.