It’s 2018, and SEO (search engine optimisation) should be a key elements of your digital marketing strategy. So, what does it take to rank high in the search engines? Sure, you’ll read about all kinds of ways to improve your search engine rankings. However, many factors conflict with others, leaving business owners to question whether or not we should choose one strategy or another. Below...

Like many people you may be a regular Google search user. Over time you may have noticed a strange phenomenon: Google search results vary, even on the same device, using the same browser and using the same keyword phrase or search term. Users who are not well-versed in Google’s mysterious and ever-changing search algorithm may attribute this to simple error. However, these changes are...

A search engine's primary aim is to provide high-quality, relevant content to searchers. Search engines, such as Google, judge quality in large part by how frequently a URL is seen throughout the internet, and as more web communication has moved to social media, Google and other search providers have integrated social signals as a ranking signal. Social signals are the likes, shares, votes,...

In this article I'll cover my top 10 actionable tips to help small businesses and organisations improve on their SEO efforts in 2017. So continue reading and find out how to give your website an SEO boost! Write for your audience and create a blog that brings people to the site again and again It's all about content Our website, and the websites of customers we've provided SEO services to,...

Have you ever wanted to check your Google search results page ranking? Or find out who is also ranking for your chosen keywords? If so our new (and free) SEO toolkit, designed to help you perform heavy keyword and competition research, is for you! Our free SEO toolkit contains tools to help ensure that your website is configured as perfect as possible for Google and Bing. Try out the SEO toolkit...

NAP stands for Name, Address, Phone Number. NAP is essential for businesses wishing to rank well in the local organic search results, because search engines like Google take NAP data into account when determining which companies to show for geographically targeted searches. What can businesses do with their NAP to boost their local search rankings? To start with, make sure that your NAP is...

Most people are aware by now that giving the pages on your website human readable names that relate to their content is a must, and helps search engines like Google, Bing and Yahoo index your website content and determine what it's about but spare a few minutes thought to how you use images on your website and reap some SEO rewards. Give files descriptive human readable names when using them on...