Like many people I’m sure, we at O’Brien Media are tuning in to the daily Coronavirus update from the Prime Minister. Yesterday (29th March), there was a cautious sense of optimism in tone, suggesting confidence that the country can “turn the tide” in the next twelve weeks.
Twelve weeks is a long time and brings with it a great deal of uncertainty. What is certain, though, is businesses must wherever possible continue investing the time and energy into managing and promoting their web presence.
Search Engine Optimisation – SEO – is one such area businesses should be reluctant to cut back on. SEO is one of the most powerful tools in the web arsenal. Through tried and tested techniques, it allows you to:
- Increase the quantity of traffic – ensuring your business and website appear on the first or second page of Google search results for your chosen keywords and phrases.
- Increase the quality of traffic – you don’t want to drive a ton of traffic to your website that sells apples if the customer wants oranges.
- Generate organic traffic – rather than pay for ads, let Google do the work for you by presenting content in search results that are relevant to the person doing the searching. Statistics show that people are more likely to buy as a result of an “organic” click than a paid one.
Even if people aren’t purchasing right now, they will in the future. SEO is a slow burn technique and the payoff begins to show after a few months, not a few weeks. Like many things, though, it’s easy to lose ground than to gain it. Taking your foot off the base now will only mean a competitor takes your share of the pie!
O’Brien Media are web and e-commerce specialists. We offer a wide range of SEO services to suit and size of business and any budget. Get in touch with us today for a competitive quote.