Notebook with handwritten social media ideas and a pen on a desk

Kickstart Your Social Media Engagement for January 2025

The start of a new year is the perfect time to plan and refresh your social media strategy. Social media is a vital tool for small businesses to stay connected with their audience, build relationships, and remain visible in a competitive market. In January, take the opportunity to engage with your followers by creating meaningful, interactive content that helps set the tone for the year ahead....
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Young people laughing and engaging with content on a smartphone

Why Relatability Is the Key to Winning Over Today’s Consumers

The world of marketing is always evolving, but one trend is becoming increasingly clear: consumers want brands they can connect with on a personal level. In today’s marketplace, relatability is taking centre stage as one of the most important factors for businesses looking to build strong relationships with their customers. Gone are the days when consumers were solely drawn to businesses that...
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