A sleek, futuristic illustration showing AI assistants acting as virtual gatekeepers of the web. In the foreground, stylised AI icons like a glowing brain or abstract neural network stand at a digital gateway. Behind them, multiple websites and businesses are represented as glowing panels or cards, some highlighted as 'recommended'. A human figure stands on one side asking a question, while on the other side, a single bright pathway leads to a selected business, symbolising the AI’s recommendation.

The New Frontier of SEO: Optimising for AI Agents and Virtual Gatekeepers

Search Engine Optimisation (SEO) has always been about one thing: helping your business get discovered by potential customers. For years, the goal has been clear – land a coveted spot on page one of Google. But the rules of the game are changing. We’re entering a new era where being visible isn’t just about search engine rankings. Now, it’s about being recommended by AI agents and virtual...
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