It’s 2018, and SEO (search engine optimisation) should be a key elements of your digital marketing strategy. So, what does it take to rank high in the search engines? Sure, you’ll read about all kinds of ways to improve your search engine rankings. However, many factors conflict with others, leaving business owners to question whether or not we should choose one strategy or another. Below...
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Ordinarily, a minor WordPress update would come and go with little attention being paid to it. These minor updates usually fix a range of small bugs in one push or patch WordPress against a newly emerging security threat. However, the update from WordPress 4.9.2 to 4.9.3 did not go as smoothly as Indeed. and was rapidly pulled from public access just hours after the worldwide release. The...
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How do you measure the success of your website? Conversion. You could have heaps of visitors heading to your site, but those visits don’t really matter if you aren’t converting them into paying customers. All other traffic is essentially wasted. Are you finding yourself with a lot of website visitor traffic, selling desirable services at competitive prices, but with very few paying...
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For the past several years, Google has been leading the charge towards a more secure web by strongly advocating that website owners adopt HTTPS encryption. And within the last year, Google has also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure” - including contact and enquiry forms. Beginning in July of this year,...
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Wiltshire School of Motoring needed a quick and easy way to encourage would-be students to get in touch. We created a single-page website, using WordPress, with an integrated contact form and analytics to track response. The landing page features in a number of their marketing campaigns.
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With all the interest in Russian hackers and a certain presidential campaign you'd be forgiven for thinking that only high-profile websites and individuals are targets for hackers. Not so. Over the past week we’ve seen a 1900% (yes one thousand nine hundred) percent increase in the number of malicious login attempts to websites hosted on our servers. And we’re not alone. Across the...
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In early 2018, many website owners began receiving a message from Google about a new version of Google Search Console. This edition is in beta and users can switch back and forth between the old version and the new version while the new version is being tested. It is likely that we will see new features and tweaks to the new version before the “beta” label goes away. So far, the most...
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