Why We Use WordPress and Elementor to Build Small Business Websites

At O’Brien Media, we specialise in building websites that not only look fantastic but also empower our clients to take control of their online presence. For most of the websites we create for small businesses, we use WordPress combined with the powerful Elementor visual editor.

This combo gives our customers the freedom to manage and grow their websites without needing to call a developer every time they want to change a line of text or upload a new image.

What is WordPress?

WordPress is a free and open-source content management system (CMS) that powers over 60% of all websites on the internet. It’s flexible, powerful, and easy to use. Whether you need a blog, an e-commerce store, a portfolio, or a full-blown business website, WordPress can handle it. What sets it apart is the ability to manage your website without needing to know a single line of code.

At O’Brien Media, we’ve been developing WordPress websites for years because it’s the ideal solution for our small business clients who need reliability, flexibility, and affordability. It gives us a solid foundation to build beautiful, functional websites while keeping things manageable for our customers in the long run.

Why Elementor is Our Go-To Page Builder

Elementor is a visual page builder plugin for WordPress that transforms how websites are built. It allows us—and you—to build stunning pages using an intuitive drag-and-drop interface. You can literally see changes as you make them, which is a game-changer for anyone who’s ever had to guess how their edits will look on the live site.

Elementor is particularly brilliant for small businesses because it makes day-to-day website management a breeze. Want to update your homepage? Add a testimonial? Swap out an image? No problem—Elementor makes it easy.

The Benefits of WordPress + Elementor for Small Businesses

We use WordPress and Elementor for the majority of the websites we design, and here’s why:

• Ease of Use: You don’t need to be a developer to update your website. Elementor’s editor is visual and intuitive—if you can use PowerPoint or Word, you can use Elementor.
• Cost-Effective: With no need for ongoing retainers or custom development for simple edits, your site is more affordable to maintain over time.
• Fast Development: Pre-built blocks and templates help us build beautiful websites faster—savings we pass on to our clients.
• Responsiveness: Your site will work perfectly on mobiles, tablets, and desktops—crucial in today’s mobile-first world.
• Design Freedom: Elementor lets us (and you) break free of rigid templates to create totally custom designs tailored to your brand.
• Future-Proof: Because WordPress is so widely used and supported, your website is future-proof. You won’t get stuck on an outdated platform with limited support.

What You Can Do With Elementor

When we hand over your website, you’ll be amazed at what you can do with Elementor:

• Edit Text and Images: Just click and type or click and replace an image. No confusing menus or backend forms.
• Add New Pages: Duplicate a layout, swap out the content, and publish. Done.
• Use Widgets: Add sliders, galleries, forms, buttons, social icons, and more—all drag-and-drop.
• Schedule Content: Prepare new posts or promotions and schedule them to go live whenever you like.
• Design Popups: Create stylish popups for newsletter signups, special offers, or urgent announcements.
• Use Global Styles: Change fonts or colours once, and it updates across your entire site—super handy for rebrands or seasonal tweaks.

Our Process for Building Elementor-Powered Websites

We’ve developed a tried and tested process to deliver WordPress and Elementor websites efficiently and with care:

1. Discovery: We chat with you about your business, your goals, and what your dream website looks like.
2. Planning: We develop a sitemap and wireframes to structure your content and user journey.*
3. Design: Our team uses Elementor to bring your brand to life visually with bespoke design elements tailored to your business.
4. Development: We build out the full site on WordPress, integrating any necessary plugins or third-party services.
5. Training: We provide training sessions and support documentation so you can manage your new website with confidence.*
6. Launch: Once everything’s tested and approved, we go live and make sure your launch goes off without a hitch.
7. Ongoing Support: We don’t disappear after launch—we offer hosting, updates, SEO, and marketing services to keep your site fresh and performing.

Real-World Impact: Small Businesses Thrive with Elementor

We’ve worked with cafés, consultants, retailers, and tradespeople across Swindon and the UK who have seen a transformation in how they run their businesses thanks to their new website. Having the freedom to manage and update their own websites has given them the confidence to make timely changes, promote seasonal services, and connect more easily with their customers.

Whether it’s publishing blog content to improve SEO, adding new testimonials, or tweaking pricing info, Elementor helps our clients stay agile without having to wait for a developer.

Search Engine Friendliness Built In

Did we mention that WordPress is also great for SEO? With built-in tools and plugins like Yoast SEO or Rank Math, you can optimise pages for search engines with ease. Elementor works seamlessly with these plugins, helping you fine-tune metadata, readability, and keywords without needing to learn SEO from scratch.

Our Hosting and Maintenance Keeps Things Smooth

When you build a site with us, we don’t just hand it over and hope for the best. Most of our clients also host their website with us. Our hosting is designed specifically to support WordPress and Elementor websites, and includes update monitoring, regular performance checks, and security hardening.

We also offer a website maintenance service if you’d rather we handle updates and backups for you—just another way we help small businesses stay focused on what they do best.

Thinking of Getting a New Website?

If you’re looking for a website that puts you in control—without needing to learn code or rely on someone else to make small changes—WordPress and Elementor is the way to go. And we’re here to make that happen for you.

We’ve worked with hundreds of small businesses just like yours, delivering websites that are beautiful, functional, and easy to manage. Whether you’re starting from scratch or thinking about a redesign, we’d love to chat.

Let’s Build Something Great Together

Interested in seeing what your website could look like? Head to our Instant Estimate Generator to get a no-obligation estimate or contact us for a free consultation. Let’s bring your vision to life with a WordPress and Elementor website that works for you—and that you’ll actually enjoy using!

Want to learn more? Check out our WordPress services at obrienmedia.co.uk/wordpress or drop us a message at [email protected].