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The Undeniable Power of Offline Marketing for Small Businesses in 2023

In this digital age, many businesses have shifted their focus entirely to online marketing. However, as we venture into 2023, traditional methods of print and offline marketing are proving more relevant than ever for small businesses. Here's why: 1. Competing with the Big Players Just because a business is small doesn't mean it can't make a significant impact. In fact, small businesses often have...
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From Mobile to Desktop: Threads’ Evolution Continues

In the fast-paced world of microblogging, Threads shook things up when it racked up a staggering 100 million sign-ups within a week of its July launch. Born out of the frustration with Twitter's usage restrictions, Threads, backed by Meta, aimed to provide a fresh outlet for the Twitter user base, now dubbed 'X,' leveraging the Instagram social graph. While the initial hype was real, Threads saw...
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Threads: The New Champion in the Ring of Social Media Engagement?

What a whirlwind week it's been for the world of social media! Just a mere seven sunsets ago, we were introduced to 'Threads' - a new platform that has stolen the spotlight with its charm and prowess. With its dazzling debut, it has deftly thrown down the gauntlet to the established giants of the social media cosmos, notably Twitter. So, let's untangle this fresh tale of digital duelling....
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Meta Launches Threads: The Next Generation of Microblogging

In a groundbreaking move, Meta, the parent company of Facebook, has announced the launch of Threads, a new microblogging app set to revolutionise the way we share and engage with content online. Designed as a direct competitor to Twitter, Threads aims to provide users with a dynamic and immersive platform for expressing themselves, connecting with others, and staying updated on the latest trends...
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Twitter’s Controversial Move: How Temporary Tweet Limitations Impact Users and Businesses

In a surprising move, Twitter recently implemented a temporary rate limit that restricts the number of tweets users can view each day. This unexpected change has sparked discussions and debates among social media enthusiasts and businesses alike. In this blog post, we'll delve into Twitter's decision, its potential consequences, and the AI-related content from the BBC article titled "Twitter to...
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Getting Social on Social Media Day 2022

Social Media Day 2022 is a special day to commemorate the social media platforms that have connected people from around the world. These platforms have become an important part of our lives, not only because they help us stay connected with friends and family, but also because they are a source of employment. Social media has allowed organisations to hire separate Social Media Managers who can...
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LinkedIn Officially has a ‘Funny’ Reaction

LinkedIn has released a new reaction option for those who want to express their amusement or humor on the platform. The “Funny” emoji will be available as one of six choices in response messages whenever someone posts something funny, humorous and light-hearted within professional boundaries - which seems like an important consideration given how many times we see this type content posted by...
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WhatsApp to Launch Customer-Business Chat Feature

Businesses can now communicate directly with their customers using WhatsApp's new service. Meta has launched more shopping-focused features on the messaging system, among other platforms. This cloud-based software permits apps to communicate between each other, which will make WhatsApp more accessible to businesses and free for smaller firms. Meta's chief executive, Mark Zuckerberg, said the new...
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Social Media Roundup

Here is a quick rundown of some of the latest changes in the world of social media! 'BeReal': social media's next big thing? Every day, new social media platforms appear, but most of the time, they fail to compete with the more popular, well-established platforms. Is this the next big thing? Developed in France, BeReal is a new social media app that lets users share updates every day for 2...
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In 2022, Social Media Myths Need to be Debunked

Brand reputation and growth are significantly impacted by social media. Back in the day, social media platforms were just social platforms. The social media landscape, however, has become more business-centric since the beginning. Different features are available on social networks that can boost your game. Many business owners, however, have biased views about how Twitter, Facebook, Instagram,...
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