Social media is one of the most effective ways to voice your opinion, grow a company or create an interactive audience. This can help you in many ways such as advertising a product or service to your desired target market. The limits its endless! How do I start on social media? First of all you need to pick the platform you are wanting to join and create an account. Once done add a bright...

The one thing that keeps your customers loyal to your company and results in repeat business is customer satisfaction. Social Media is helping companies increase customer satisfaction by 20% when they integrate it into the mix. You can promote customer satisfaction in your own business using these four basic steps. Be Social Nearly two-thirds (or more) of customers used the company's social media...

Social commerce is one of the hottest trends in social media today, and it’s got even stronger in since 2020. Here’s what you need to know. Especially for something as fast-changing as social media, it’s almost impossible to predict the future. However, if you look at today’s trends and the latest buzz, you’ll start to see the signs. Today, social commerce is hot. In this article,...

According to Cloudflare's annual rankings, TikTok has overtaken Google as the most popular domain globally Google has been dethroned as the world's most popular domain by TikTok, according to rankings from web security company Cloudflare. In its report, Cloudflare highlights the domains that gained the most traffic from one year to the next. Cloudflare ranked Google.com as the top site in its...

Meta (former Facebook) has announced the retirement of its Facebook Jobs product. Facebook Jobs will make some product changes starting on 22 February 2022, says Meta on the business help center page. With Facebook's 'Jobs' feature, businesses could post job vacancies on their pages, which were visible to anyone who visited the page and showed up in the news feeds of people who liked the page,...

In 2020 and 2021, social media will be more important than ever as a tool for maintaining instant connections, finding new trends and hobbies, and keeping up with current events. In an unexpectedly rapid digital transformation, brands had to pivot to thrive, and social marketers had to deal with burnout due to an increase in social interactions and messaging demands. Read on to find out the...

As consumers, we mention so many brand names when referring to the products they produce. "Cadburys", "Nando's", "BMW", "Tesco", and others are among the examples we could mention. Product eponymization is the process of generalizing a brand's name. As for brand awareness in general, it plays an integral role. Where does brand awareness come from? In other words, it refers to how well a brand can...

LinkedIn Stories were only introduced last year, but they are already being removed. It did not have the impact that the team at LinkedIn expected. (It follows Twitter also removing the short-lived ‘Fleets’ from their platform too!) This blog post will explain why LinkedIn are removing stories and making this change. What are LinkedIn Stories? LinkedIn Stories were introduced last year. They...

Twitter has announced that they have changed all of their fonts on their platforms to the new ‘Chirp’ font and also updated their colours. What is the new Chirp font? It is a new font that has been entirely developed by Twitter and moves away from the reliance on other typefaces. Twitter’s Derrit DeRouen said in a tweet “Our key objective with this brand refresh is to improve how we...

Nowadays, we all use a form of social media – some of us have had profiles for years that have the most personal of information – from our favourite interests to photos of our loved ones. All of this shared personal data makes it easier for hackers to use tactics such as social engineering to gain access to these pieces of data! This blog post will highlight how a hacker is able to use your...