tiktok website

TikTok replaces Google as top domain

According to Cloudflare's annual rankings, TikTok has overtaken Google as the most popular domain globally Google has been dethroned as the world's most popular domain by TikTok, according to rankings from web security company Cloudflare. In its report, Cloudflare highlights the domains that gained the most traffic from one year to the next. Cloudflare ranked Google.com as the top site in its...
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In 2022, Facebook Jobs will cease to exist

Meta (former Facebook) has announced the retirement of its Facebook Jobs product. Facebook Jobs will make some product changes starting on 22 February 2022, says Meta on the business help center page. With Facebook's 'Jobs' feature, businesses could post job vacancies on their pages, which were visible to anyone who visited the page and showed up in the news feeds of people who liked the page,...
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Time is of the essence when it comes to social media posting

In 2020 and 2021, social media will be more important than ever as a tool for maintaining instant connections, finding new trends and hobbies, and keeping up with current events. In an unexpectedly rapid digital transformation, brands had to pivot to thrive, and social marketers had to deal with burnout due to an increase in social interactions and messaging demands. Read on to find out the...
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Improving Brand Awareness with Social Media Is Easy in 8 Steps

As consumers, we mention so many brand names when referring to the products they produce. "Cadburys", "Nando's", "BMW", "Tesco", and others are among the examples we could mention. Product eponymization is the process of generalizing a brand's name. As for brand awareness in general, it plays an integral role. Where does brand awareness come from? In other words, it refers to how well a brand can...
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LinkedIn are removing Stories from their platform

LinkedIn Stories were only introduced last year, but they are already being removed. It did not have the impact that the team at LinkedIn expected. (It follows Twitter also removing the short-lived ‘Fleets’ from their platform too!) This blog post will explain why LinkedIn are removing stories and making this change. What are LinkedIn Stories? LinkedIn Stories were introduced last year. They...
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Twitter on Mobile Phone Screen

Twitter changes its fonts and colours across its web and mobile platforms! Are you a fan?

Twitter has announced that they have changed all of their fonts on their platforms to the new ‘Chirp’ font and also updated their colours. What is the new Chirp font? It is a new font that has been entirely developed by Twitter and moves away from the reliance on other typefaces. Twitter’s Derrit DeRouen said in a tweet “Our key objective with this brand refresh is to improve how we...
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How to ensure you remain safe on social media!

Nowadays, we all use a form of social media – some of us have had profiles for years that have the most personal of information – from our favourite interests to photos of our loved ones. All of this shared personal data makes it easier for hackers to use tactics such as social engineering to gain access to these pieces of data! This blog post will highlight how a hacker is able to use your...
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New business communication tools announced by Facebook

Facebook has announced some new Messenger-focused updates for developers. This blog post will outline these new tools and how they can help you better interact with customers and improve your business communication. WhatsApp Business API The new WhatsApp Business API will allow customers to receive information about your business directly on WhatsApp. The advantage of this to a business is that...
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New privacy rules in Europe cause Facebook to withdraw some Inbox features

Due to new privacy rules in Europe, Facebook has withdrawn some business-related Inbox features, and messaging-related insights may be unavailable for messages delivered to or from people or businesses based in Europe. Other messaging features that will be affected include: Messaging-related ad campaigns Messaging-related ad metrics Messaging API features Organic Messaging Features Some organic...
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What Instagram’s new desktop DMs means for businesses

Receiving a healthy influx of direct messages on Instagram is a great indication that your audience is engaged with your brand and the content that you’re posting. But it can also be pretty stressful — especially if you’re managing everything from the Instagram mobile app (it’s just a little limiting to do everything from the app!). As such, the new feature should be *very* useful for...
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