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Ecommerce Conversions Boosted with Buy Now, Pay Later

Your product pages are conversion-optimized, and your checkout process is easy. Yet, your e-commerce conversion rate hovers around 2% to 3% — and that's considered a good one. Are you wondering why you aren't getting more conversions from your visitors? It is not so much the products, the brand, or the website design that is giving shoppers pause. Instead, it is your pricing that is giving them...
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The UK is becoming an increasingly important market for Google

Google has been established in the UK for almost two decades. The company has more than 6,400 employees and hired almost 700 people last year. Additionally, Google strengthened their commitment to the UK by laying a new subsea cable in 2021, called Grace Hopper, that runs between the US and the UK. In keeping with its long-term commitment to the UK, the Silicon Valley giant has now purchased the...
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Growing fashion & lifestyle brands’ revenue with D2C

Let's talk about the key considerations for brands looking to sell direct to consumers, and the benefits of a platform approach. We'll discuss; Key retail channels, and seller requirements Learn how marketplaces help a company go fast and scale Platform management technology can help companies scale Platform strategy can make international markets easier to enter (particularly in Europe) and...
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New requirement for WooCommerce 6.5: PHP 7.2+

It’s been a while since WooCommerce bumped the minimum PHP version of WooCommerce to 7.0, and the WooCommerce team believes that now is about time for a new bump. Starting with version 6.5, scheduled for release in May 2022, WooCommerce will require PHP 7.2 or newer to work. Why this change? The PHP ecosystem is evolving rapidly. At the time of writing this, the only actively maintained...
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