As 2024 draws to a close, we’re taking a moment to reflect on everything we’ve shared on the O’Brien Media blog this year. It has been a remarkable twelve months filled with new insights, creative tutorials, success stories, and thought leadership pieces to help businesses of all sizes thrive online. Below, you’ll find a quick overview of the topics we covered, complete with links to some...
Google’s December 2024 Updates: What You Need to Know Google has been busy wrapping up the year with some major algorithm updates, and the search engine giant has officially released the results of its December 2024 changes. These updates include adjustments to the Helpful Content System and the December 2024 Spam Update, both of which aim to improve search result quality and combat low-value...
While we're a small business we like to make sure that our customers are informed and that we have the right paperwork to back up the work we do - so we make everything available. It may look like something you'd expect from a multinational but it's just another way we keep customers informed and our services transparent. This page contains links to current agreements for the products and...
We were approached by Artist Annie Rowe to create a new website, to replace her Squarespace site, for her to use as a platform to sell her collage artwork. We created a unique blend of styles that gave visitors a feeling of exploring the artwork while navigating the site, ensuring low bounce rates and high time on site metrics.
The start of a new year is the perfect time to plan and refresh your social media strategy. Social media is a vital tool for small businesses to stay connected with their audience, build relationships, and remain visible in a competitive market. In January, take the opportunity to engage with your followers by creating meaningful, interactive content that helps set the tone for the year ahead....
The world of marketing is always evolving, but one trend is becoming increasingly clear: consumers want brands they can connect with on a personal level. In today’s marketplace, relatability is taking centre stage as one of the most important factors for businesses looking to build strong relationships with their customers. Gone are the days when consumers were solely drawn to businesses that...
In today’s digital landscape, having a strong online presence is no longer optional—it’s essential. But when it comes to running effective marketing campaigns, driving leads, or promoting specific services, one element often gets overlooked: the landing page. While websites are fantastic for giving a comprehensive view of your business, landing pages have a unique role to play. They’re...
As we approach 2025, Google is once again tightening the reins on spammy practices with its latest Spam Update—the final one of 2024. Recently detailed in Search Engine Journal’s article, this update signals Google’s ongoing commitment to ensuring that its search results remain trustworthy and relevant. For businesses and website owners, understanding what this means for SEO is essential to...
When we think of search engines, Google usually takes the spotlight. With its dominant market share, Google often feels like the only search engine that matters. However, as we step into 2025, Microsoft’s Bing continues to gain momentum, and it’s time to start giving it the attention it deserves—especially when it comes to SEO. In recent years, Microsoft has been investing heavily in Bing...
