UK Consumer Price Index/Consumer Price Inflation (CPI) price adjustments

All services paid for on rolling contracts have an annual price adjustment in line with the UK Consumer Price Index (CPI) which is part of the Office of National Statistics Consumer Price Inflation report (see current report here) plus up to 5% (to cover the cost of service improvements and increased overheads)

The CPI is a widely recognised measure of the UK’s general level of inflation and is used by many industries as a guide on whether to adjust prices, and by how much.

We use the CPI figure published by the Office for National Statistics and apply the change, usually, in April each year.

The CPI figure published in January 2025 was 2.5%
The CPI figure published in January 2024 was 4%
The CPI figure published in January 2023 was 10.5%
The CPI figure published in January 2022 was 5.5%

Note: We did not apply the CPI increase in 2018, 2019. We then did not apply the increase in 2020, 2021, or 2022 due to the impact of Covid lockdowns and recovery. We did unfortunately have to increase prices in 2023 to cover the some of the large increase in costs we had seen as a small business ourselves but managed to not apply the increase in 2024 through a lot of hard work to streamline the business, something we’re very proud of.

If you have a service that started on or after 10th October 2012, you’ll see this change from your April bill each year, in line with your terms and conditions, or later if we choose. 

Frequently Asked Questions

How much will prices increase each year?

The actual adjustment is dictated by the CPI rate published by the Office for National Statistics each year and applied from April of that year (or sometimes later).

How often will my price increase based on the CPI calculation

You will only be subject to one CPI price increase per fiscal year (April 1st to March 31st). The increase won’t necessarily happen in April as we always try to make cost savings to prevent the need to increase the price you pay for your service with us.

Does this price increase void my contract

No. This price increase forms a part of your contract and does not void your contract or count as a material change under UK law.