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Why value matters more than price (or why your goal should be to create value innovation)

Listen to this post When we're developing websites and apps at O’Brien Media our goal is to create value innovation. This happens in creating something better than the current solutions at a lower price. Competing only with lower prices canablises business. Someone will always do it cheaper. As prices drop and profits shrink, running the business gets harder and harder. Instead, create...
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