Taking a look at: Floral Thoughts on Facebook

After completing the 2010 re-design of their website. we also put together a Facebook page for Floral Thoughts.  Initially the page wasn't really used but starting in July this year Floral Thoughts started a small scale test with Facebook advertising.  While targeting only a very small group of Facebook users over 20 people visited and 'liked' their page in the space of a week. Even after...
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When Social Media Goes Awry

Or why you should consider more than just 'posting a status update' when posting a status update! Usually status updates on Facebook can be great for encouraging followers of your brand to interact with you, and at the same time keep your brand in the front of their mind. A major UK hotel chain usually gets this very right, posting interactive status updates and questions on a Friday morning so...
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