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5 Big Business Communications Tips for Your Small Business

Just because your business is small doesn’t mean that you can’t compete with the big boys and girls and, when it comes to running your small business like a big business, the first thing you need to do is focus on communication, both online via social media, websites, and email and offline via telephone and print marketing. Communications Strategy: First and foremost, come up with a plan....
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Facebook Groups & Pages – What’s the Difference?

Facebook provides two methods of sharing your content with people, Facebook Groups and Facebook Business Pages.  Groups are designed primarily with public interaction in mind, and Pages with promotion as their primary function. Facebook Groups Overview of Facebook Groups as a Business Tool Facebook Groups have visibility controls, set by the group owner, to set who can see (and use) your group,...
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Facebook Flushes the Fakes, Pages Lose Likes

Facebook have (finally) started to take action on removing fake accounts and associated fake “likes”, reports TechCrunch. This is the tidy-up, announced at the end of August, is a direct response to the sale of “likes”, in violation of Facebook’s T&C’s. Facebook estimate that this will result in no more than a 1% drop in likes for pages and it’s expected to reduce the number...
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Share your views on social media use in business

Do you use social media to promote your business? How about helping customers with sales or support questions via twitter or facebook? Customer communication has changed dramatically over the past few years, with big names such as Vodafone and Virgin Media taking to twitter to help customers (with some excellent results that I can personally vouch for!) I'd love to get your views on how social...
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Taking a look at: Floral Thoughts on Facebook

After completing the 2010 re-design of their website. we also put together a Facebook page for Floral Thoughts.  Initially the page wasn't really used but starting in July this year Floral Thoughts started a small scale test with Facebook advertising.  While targeting only a very small group of Facebook users over 20 people visited and 'liked' their page in the space of a week. Even after...
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When Social Media Goes Awry

Or why you should consider more than just 'posting a status update' when posting a status update! Usually status updates on Facebook can be great for encouraging followers of your brand to interact with you, and at the same time keep your brand in the front of their mind. A major UK hotel chain usually gets this very right, posting interactive status updates and questions on a Friday morning so...
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