When Social Media Goes Awry

Or why you should consider more than just 'posting a status update' when posting a status update! Usually status updates on Facebook can be great for encouraging followers of your brand to interact with you, and at the same time keep your brand in the front of their mind. A major UK hotel chain usually gets this very right, posting interactive status updates and questions on a Friday morning so...
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Say no to noreply In Your Customer Emails

Some businesses can be forgiven for using email addresses that do not reach a person in their email communications with customers, but these are few and far between and usually have a very good reason.  For example, banks are actually protecting you from yourself when they don't let you reply to emails they send.  Email is pretty insecure and you really wouldn’t want to be...
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