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Google Suggests Permanent URLs for Black Friday & Cyber Monday Pages

Google shared the advice that website owners should be "using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale" as part of it's set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations, which we've included below. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice...
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Take a look at the late-2019 edition of our Digital Marketing Portfolio

It's been a busy year so far for our web design and development team, with projects ranging from simple small business brochure websites to bespoke e-commerce websites. We're big fans of printed materials to complement digital marketing methods so we've put together a booklet showing some of the great projects we've been working on - you can download a digital copy or if you like something more...
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Instagram is an awesome way for small businesses to engage with customers

Many businesses are now using Instagram as part of their PR strategy to share information with their customers and target audiences. Instagram is a fantastic way for small businesses to engage with audiences, show them what you’re up to, and continue building strong relationships. Here are a few Instagram engagement tips you should use at your business. 1. Know your message/have your own style...
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Some of the key benefits of SEO in 2018

Search Engine Optimisation (SEO) is a specialised research-driven process of analysing and editing your web site content in order to increase where the pages on your site rank (appear) for specific search terms in search results pages on sites like Bing and Google. By targeting strategic key phrases that appeal to your target audiences, SEO allows you to be found by national, regional, or local...
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Take a look at our new Digital Marketing Portfolio booklet

It's been a busy year for our team, with projects ranging from simple small business brochure websites to bespoke e-commerce websites and even a bespoke learning resource website for GCSE science students. We're big fans of printed materials to complement digital marketing methods so we've put together a booklet showing some of the great projects we've been working on - you can download a digital...
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