Close-up view of a old traditional vintage classic red letter box or postbox standing on sidewalk
Chris Grant (he/him) October 21, 2021 A 2 minute read

The UK subscription box market is set to be worth £1.8 billion by 2025

The UK Subscription Box Market report from Royal Mail is now out and reveals that consumers in London, West Midlands and Northern Ireland are most likely to be signed up to subscription services.

You can download the full UK Subscription Box Market report from the Royal Mail website, but more importantly don’t forget that many marketplaces (including Amazon, Notonthehightstreet, Yumbles etc) offer subscription services to consumers so long as you make your marketplace offers available for subscriptions!

Almost half (45%) of Londoners are signed up to at least one subscription box, followed by 37% and 36% of shoppers in the West Midlands and Northern Ireland, respectively.

However, when it comes to the highest average number of subscription boxes per person, subscription box shoppers in the North East take top place at 5.2. Londoners come a close second signing up for 5 subscription boxes per person on average, followed by consumers in the East Midlands at 4.6.

The UK subscription box market is set to be worth £1.8 billion by 2025, according to Royal Mail’s UK Subscription Box Market report.

Retaining customers for the future

The popularity of subscription boxes remains strong with high levels of loyalty. Fewer than a quarter (24%) of subscription box shoppers said they intended to cancel their subscriptions any time soon.

Retailers are also looking to make subscription boxes more popular by introducing more flexibility. For example, subscription retailers are increasingly looking to offer subscription box holidays for when the recipient either doesn’t need any more of that item or if they are going to be away.

Embracing sustainability for the future

As UK shoppers continue to embrace subscription-based models for goods and services, subscription box businesses are increasingly focusing on environmental, social and governance (ESG) requirements and keeping emissions low.

With the UK’s largest “Feet on the Street” network of over 85,000 postmen and women, Royal Mail already has the lowest reported CO2e emissions per parcel amongst major UK delivery companies.

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