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Trends in eCommerce to Watch – Direct to Consumer (D2C)

There is a statistic you probably have heard: the pandemic accelerated the shift to ecommerce by five years.

While the transition is underway, it is difficult to imagine a smooth shakeout that has gone smoothly.

The stock of Shopify, the company at the forefront of the ecommerce bust, has seen a 60% decline from recent highs due to a combination of technological (Facebook’s faltering ad business) and macro (reopening) changes.

Are you ready for what’s next?

2PM is known as one of the industry’s leading resources. It released a report in conjunction with Deloitte that outlines eight trends to watch in the ecommerce industry:

  1. Brands will drop 3rd-party retailers: In order to create a better customer experience and better control of inventory, brands will focus on their own channels of distribution (“Nike will be 70% direct by 2027”).
  2. There will be an increase in stores opened by digitally native brands: Why? Since physical stores “highlight the brand’s online presence.”
  3. The changes to Apple’s privacy policy will have a long-term impact. With the iPhone maker already stymied Facebook’s ad tracking, the company is on the path to creating its own ad empire.
  4. The rising cost of customer acquisition is forcing companies to invest more in their own content to reach prospective customers.
  5. Mobile payments are still a battleground in the US. The US ranks 8th in mobile payments. Adoption growth is crucial for business growth.
  6. Amazon and Walmart will continue to buy up planes and ships to ensure that there is no disruption of the supply chain in the future.
  7. Shopping centre’s are expected to play an instrumental role in the future of e-commerce, especially as logistic centres for product returns.
  8. Brands will have to take note of their metaverse and blockchain strategies in order to make Web3 more than a fad.

If you would like to read the full report, you can do so by clicking here.