Woman speaking into a mobile device to search

Voice search isn’t going to go away. In fact, it’s expected to increase in popularity.  According to predictions by ComScore, 50% of all searches by 2020 will be voice.

At the start of 2018, voice search was defined as “an upcoming technology that allows users to access internet search results using nothing more than a smart device and their voice.”

In 2019, voice search will no longer be “upcoming”, it’ll be here to stay

Voice search will be a trend you need to get on-board with or risk losing out to competitors who have taken the initiative.

Optimising your website for voice search won’t be easy, as the keywords you use will be different to the ones you use now. Instead of finding keywords that users type, you’ll need to understand how users talk.

For example, instead of robotically saying “men’s leather jacket” into our devices, the average internet user would say something like, “Google, can you find me the best deals on men’s leather jackets?” to make sure you’re optimising your website for natural language questions and not just keywords and phrases!

Need help with your site? Ask away!

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