You may have noticed if you're a regular visitor to the O'Brien Media Insider blog, that we've made some minor changes. All in the name of SEO (search engine optimisation) and usability. As some background, Google hates duplicate content, and while they make allowances for some duplicate content that is a natural byproduct of blogging it's best to keep duplicates to a minimum. No more blog...
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When interacting with a customer on Twitter, you might want to take the conversation from the public timeline to a private Direct Message. To make this transition easier, you can include a specially formatted link in a Tweet, and we will automatically transform that link into a simple call-to-action. When a user clicks the call-to-action, they’ll be taken directly into the Direct Message...
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Wishlists are one of the few instances in eCommerce websites when customers tell you exactly what they want — but don't yet have — from your online store. This demonstrated interest presents a highly-valuable opportunity to make a sale and fulfill a customer need, but it is often underutilised as a marketing tool. Here are our top 5 ways to turn customer wishlists into sales and increase...
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According to their official statement, YouTube feels “Titles, channel information, and related videos are an important part of YouTube’s core user experience, and these changes help to make the YouTube viewing experience consistent across different platforms”. So, YouTube considers related videos an important part of their core experience and that enabling related videos on embedded...
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Thanks for visiting our website to redeem an offer code you've received from us on a letter or in an email. Just enter your code and email address below and click and "Check your code" button and we'll let you know what your discount is! View our privacy policy, which outlines how we use the information provided through our website. By submitting this form you agree to us using your email address...
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On 3 July 2019, the ICO published its updated guidance on the use of cookies and similar technologies. This came shortly after it updated the cookie consent collection mechanism on its own website. Much of the guidance is unsurprising and reflects what companies already do in practice. However, other parts of the guidance are likely to require many organisations to make changes to their current...
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