Google has recently announced an update to their search algorithm, which they call the "helpful content update". This update is aimed at improving the quality of search results by rewarding websites that provide helpful and informative content to users. In this blog post, we will discuss what the update entails and how it will impact small businesses. Firstly, it is important to note that this...

In today's digital age, having a website for your business is crucial for reaching your target audience and driving growth. However, simply having a website is not enough. To remain competitive and maintain visibility in search engine results, it is essential to regularly update your website with fresh content and ensure that existing content is updated as your business evolves. In this blog...

Especially for those outside the SEO industry, Search Engine Optimisation, or SEO, can seem like a jargon-filled techie topic. You may have heard of SEO and optimising your website, but you don't want to talk to an expert about it, just because it's confusing!  Nevertheless, SEO is as simple as it sounds, optimizing your website so that search engines will favor it and rank it higher than...

We've all used Google. We're used to typing in a simple word or phrase and getting millions of results across thousands of pages. We even have a name for it. We call them SERPs, or Search Engine Results Pages. Here's what we'll teach you: The way SERPs work Google's algorithm influences search results How organic and paid results differ The SERPs These are the pages that show up after you type a...

Contents Will Be Sorted By Relatedness And Accuracy Relationship between the query and the content: It will no longer be possible for misleading titles with irrelevant content to appear in the search results. Content with reliable and relevant information is increasingly recognized by Google's algorithm. Expect SEO to be more competitive with high-quality content that is helpful to internet users...

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. It’s known that Google adjusts titles in SERPs by making small tweaks, such as appending a business’s name to the end. But now Google is overriding titles with different text. SEOs started taking notice of this on August 16, as evidenced by tweets mentioning a...