Google advise to put ‘unique’ web content ‘above the fold’. What does this mean for you?

Camilo Pires June 14, 2021 0 Comments

In a recent interview, Google’s search advocate John Mueller took part in a recent interview where he advised content to be placed ‘above the fold’. This blog post will highlight what exactly this means and how it affects SEO. What does ‘above the fold’ mean? Above the fold refers to the content that users see as soon as they load up a page without scrolling down. It is important as...

Googlebot does not click on buttons – how does this affect SEO?

Camilo Pires April 05, 2021 0 Comments

It is now confirmed that Google’s web crawler, Googlebot, does not click and interact with buttons when indexing web pages. This blog post will go into the consequences of this and what you can do to improve SEO instead. Why is this an issue? When Googlebot indexes a page, it uses Googlebot to crawl the page. The issue with this is that anything that is behind a button (such as “see more”)...

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Does duplicate content affect SEO on Google?

Camilo Pires February 08, 2021 0 Comments

There is a common misconception that having duplicate content on a website can negatively affect search results. However, Google’s John Mueller has confirmed this is not the case. This blog post will explain all about what he has revealed about Google and Search Engine Optimisation (SEO). Duplicate content is normal Mueller has stated that having duplicate content should not have “a negative...

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What you need to know about Google “mobile-first” changes coming in March 2021

Camilo Pires January 16, 2021 0 Comments

Google have confirmed that from March 2021 they will definitely be using ‘mobile-first indexing’ after pushing forward the deadline from September 2020. This blog post will tell you all the key things you need to know about this change. What is mobile first indexing? This is where Google will predominantly use the mobile version for indexing and ranking of content. This is compared to...

Google confirms a core algorithm update is started to roll out on December 3, 2020

Chris Grant (he/him) December 05, 2020 0 Comments

Google confirmed on the 3rd of December that the third core algorithm update of the calendar year has begun rolling out. A fair amount of time has passed since the last core update, compared to the average time between these types of updates. The last core update rolled out on May 4th. It’s likely the pandemic delayed the rollout of Google’s next core update. As more time than usual has...

Google Suggests Permanent URLs for Black Friday & Cyber Monday Pages

Chris Grant (he/him) November 13, 2020 0 Comments

Google shared the advice that website owners should be "using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale" as part of it's set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations, which we've included below. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice...

Google confirms guest posts, whether paid or free, should use nofollow links

Chris Grant (he/him) June 13, 2020 0 Comments

Back in 2017, Google's John Mueller said, according to SEO Roundtable, that all guest posts on blogs, no matter how often you contribute, should have all links set to "nofollow". This past week he added, even if those links are not paid for - as long as those links can potential pass signals - they should also be nofollowed. Google has previously said guest blogging is okay sometimes and not...

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Google Search algorithm update and Search Console data lag

Chris Grant (he/him) May 10, 2020 0 Comments

As a search marketer and SEO specialists, we monitor changes in SEO outcomes and changes in Google's behavior when it comes to search results. Last week along with others, we noticed that recent broad core algorithm updates had resulted in a slow down in Google Search Console data and wanted to explain the possible reasons for this and why it might affect SEO monitoring for a short period of...

Google’s suggestions on how to avoid Meta Description rewrites

Andy Smart April 07, 2020 0 Comments

Why does Google rewrite Meta Descriptions? It’s not uncommon for Google to generate a meta description to display in place of the one provided by a web page. The most likely reasons why this would occur: The meta description is not relevant or useful (ie, just a collection of keywords). The exact same meta description is provided across a large number of pages. The meta description doesn’t...

people seating on chairs and searching with laptops and the background has plants

In times of uncertainty, SEO is one thing you shouldn’t cut back on

Andy Smart March 20, 2020 0 Comments

Like many people I'm sure, we at O'Brien Media are tuning in to the daily Coronavirus update from the Prime Minister. Yesterday (29th March), there was a cautious sense of optimism in tone, suggesting confidence that the country can "turn the tide" in the next twelve weeks. Twelve weeks is a long time and brings with it a great deal of uncertainty. What is certain, though, is businesses must...

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