Utilising Robots.txt to Optimise Crawling Efficiency

Google recently reiterated the importance of using the robots.txt file to manage web crawlers effectively, particularly for blocking action URLs such as "add to cart" or "add to wishlist" links. This reminder is crucial for web administrators looking to optimise server resources and enhance user experience. Understanding Robots.txt The robots.txt file is a text document placed in the root...
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The Psychology of Colour in Web Design

Colour plays a vital role in our perception of the world, we've written before, way back in 2014, about what your choice of brand colours mean for your business. Colour can influence emotions, behaviour, and even decision-making processes. In the realm of web design, understanding the psychology of colour is essential for creating engaging, effective, and aesthetically pleasing websites. At...
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Cheap vs Value: The Key to Successful Website Design

In the digital era, your website often forms the first impression potential clients have of your business. It's your digital shop front, a salesperson that works tirelessly, and most importantly, a platform that represents your brand's ethos, vision, and professionalism. This pivotal role demands careful consideration when choosing a partner for your website design project. At O'Brien Media, we...
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Why O’Brien Media Still Champions the Classic WordPress Editor

In the ever-evolving world of web development, choices abound. One such choice that has garnered attention in recent years is the selection between WordPress's Classic Editor and the newer Gutenberg Block Editor. At O'Brien Media, we've made a conscious decision to stick with the Classic Editor for our website design and development projects. Here's why: 1. Simplicity and Familiarity The Classic...
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The Undeniable Power of Offline Marketing for Small Businesses in 2023

In this digital age, many businesses have shifted their focus entirely to online marketing. However, as we venture into 2023, traditional methods of print and offline marketing are proving more relevant than ever for small businesses. Here's why: 1. Competing with the Big Players Just because a business is small doesn't mean it can't make a significant impact. In fact, small businesses often have...
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Elevating Your Online Presence with Custom-Built Websites

In the contemporary digital era, having a robust online presence is paramount for businesses aiming to establish their mark. At O’Brien Media, located at the heart of Swindon, we specialize in crafting custom-built websites that act as the digital face of your business, reflecting your brand’s ethos and values. Crafting Unique Digital Experiences Our approach to website design and development...
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WordPress websites make managing your online presence a breeze

If you're a small business owner in Swindon, having a website is essential to grow and succeed in today's digital age. Your website is often the first point of contact for potential customers, so it's crucial to make a great first impression. At O'Brien Media, we understand the importance of having a professional and easy-to-manage website, which is why we offer WordPress website design services...
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Bringing Websites to Life: The Resurgence of Animation in 2023

Animation and animated website effects have made a triumphant return to the world of web design in 2023. Over the past few years, we've seen a shift towards minimalistic, flat design, but now, the pendulum has swung back towards more dynamic and visually engaging web experiences. Why have animated website effects become so popular once again? There are a few reasons. Firstly, advancements in...
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This Valentines Day, treat your website to the gift of greatness

Show your business website some love with a professional web design makeover from O'Brien Media - we'll even complete a free website assessment - worth £140 - so you know what needs to be worked on and why! Our experienced team can help you transform your website into something beautiful and functional, making it reflect your brand and elevating the experience your customers have when they have...
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Get in Early and Revamp Your Website for 2023

As we enter a 2023, it’s important to consider refreshing your website in the New Year. A refresh does not have to be a full website redesign. It can also include updating existing pages with fresh content, adding new features, or making small design changes. The benefits of refreshing your website content are numerous, from appearing higher on Google search results to impressing customers with...
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