Wishlists let customers tell you what they want to buy from your store

Wishlists are one of the few instances in eCommerce websites when customers tell you exactly what they want — but don't yet have — from your online store. This demonstrated interest presents a highly-valuable opportunity to make a sale and fulfill a customer need, but it is often underutilised as a marketing tool. Here are our top 5 ways to turn customer wishlists into sales and increase...
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Planning for post-peak season returns & overstocks in January

Many of the e-commerce orders you’ve been fulfilling at light-speed during December will soon be heading back to you just as quickly. In 2017, over £2.5 billion of unwanted Christmas presents were returned to retailers after peak season. With the right plans in place, you can leverage these leftovers and even turn overstock problems into revenue-generating strategies. Process Returns at...
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The state of ecommerce in the omnichannel world of 2018 and beyond

Customers want their shopping to fit around their lifestyle. They do what they want when they want and on their terms. There are two options for brands facing the demands of today’s hyper-connected consumer: adapt or perish. Many shoppers operate in an online environment and want to purchase at their convenience, something the 24/7/365 nature of ecommerce makes possible. It’s a brand’s...
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Vanity metrics vs Actionable metrics – an eCommerce example

Vanity metrics are the numbers make you feel good but can also seriously mislead. Actionable metrics, on the other hand, help you react and take action. Let’s take an online store as an example... Typical vanity metrics: Total signups or total active users: That will automatically rise over time, almost entirely unrelated to what you do. Time spent on product site / number of pages and hits: If...
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WooCommerce 3.4 is now available with GDPR compliance features for your store

WooCommerce, the popular eCommerce plugin for WordPress is now available, after having been in development since January, and includes some essential tools relating to GDPR compliance and your website. While 3.4 is a “minor” release; meaning this version should be backwards compatible with sites running versions of WooCommerce greater than 3.0. It's still recommend that your site is tested...
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CVV2 will no longer be permitted on postal order forms from 21st April 2017 according to Visa

Effective 21 April 2017, Visa will update it's rules to exempt merchants from requesting Card Verification Value 2 (CVV2) data for mail order transactions when that data is provided in a written format. To protect consumers and the payments network from potential data compromises, effective 21 April 2017, CVV2 data should not be included in authorisations for mail order transactions. This change...
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New E-Commerce Website for Button Touch

Craft business Button Touch needed an easy to manage website with an integrated online store to complement their presence on Twitter and Facebook. We created a solution based on the Drupal CMS and Ubercart to enable easy management of both content, products, and customer orders through a single unified management interface. Visit the Button Touch website at www.buttontouch.co.uk  
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