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Tom’s top tips for putting together better marketing emails

Getting started with emails can be the most intimidating part! Here's my top three tips for where to begin. 1. Make the most of your subject line If you want your marketing emails opened, read and clicked, it starts off with the subject line. The best subject lines are short, descriptive and give your clients a reason to explore your message further. Top Tips Keep it short and sweet / Tell them...
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Update Easy WP SMTP – Vulnerability affecting thousands of sites across the internet discovered

The Easy WP SMTP plugin authors have released a new update, fixing a very critical 0day vulnerability. When leveraged, this vulnerability gives unauthenticated attackers the power to modify any options of an affected site — ultimately leading to a complete site compromise. The vulnerability, found only in version 1.3.9, has been seen exploited in the wild and impacts thousands of sites. The...
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Micro Interactions – Are you engaging your website visitors?

Micro interactions are the latest (possible biggest) UX trend to be recorded so far, thus critical for modern design which can’t go without them anymore.  We are surrounded by micro interactions, as they are present on every website, app, or program we’re using. By micro interaction, we refer to every task-like engagement of users with their devices, smooth enough to pass unnoticed as the...
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UK Consumer Price Index/Consumer Price Inflation (CPI) price adjustments

All services paid for on rolling contracts have an annual price adjustment in line with the UK Consumer Price Index (CPI) which is part of the Office of National Statistics Consumer Price Inflation report (see current report here) plus up to 5% (to cover the cost of service improvements and increased overheads) The CPI is a widely recognised measure of the UK’s general level of inflation and...
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