Data Protection: Facebook’s Tracking Pixel and GDPR Compliance

The Austrian Data Protection Authority (DPA) recently made an important announcement that has significant implications for websites operating within the European Union (EU). According to their declaration, the use of Facebook's tracking pixel directly violates the General Data Protection Regulation (GDPR), a comprehensive privacy law designed to safeguard the personal data of individuals within...
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Master social media marketing to boost your business

If you're a small business owner, then you know how important it is to have a strong social media presence. In today's world, potential customers are increasingly turning to social media platforms like Twitter and Instagram to find new businesses. This means that if you want to stay ahead of the competition, you need to make sure you're doing social media marketing right. Here are a few tips to...
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New privacy rules in Europe cause Facebook to withdraw some Inbox features

Due to new privacy rules in Europe, Facebook has withdrawn some business-related Inbox features, and messaging-related insights may be unavailable for messages delivered to or from people or businesses based in Europe. Other messaging features that will be affected include: Messaging-related ad campaigns Messaging-related ad metrics Messaging API features Organic Messaging Features Some organic...
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You can now highlight COVID-19 related temporary changes on your business Facebook page

Businesses making temporary changes to their usual services can now prominently display those changes on their Facebook page, thanks to new features added this week by Facebook. If a customer visits the Facebook page of their favorite restaurant, for example, they can quickly see if it’s still offering delivery and/or collection service. If a business is simply closed for the time being, with...
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Facebook to remove Gray Badges from verified pages on 30th October 2019

Facebook have sent the following email to verified businesss today, 25th October: We're always working on better ways to help people understand more about the Pages they interact with. We introduced grey verification badges in 2015 to show which Pages for businesses and organisations are authentic. However, we've found that they can be more confusing than helpful, so we're removing them on 30...
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Facebook continues it’s fight against “fake news” with more page takedowns

Facebook revealed on Monday that it has removed more pages, groups, and accounts that originated in Russia and were being deceptive about who was behind them and what they were up to. The takedown at Facebook and Instagram was described as part of an ongoing battle against "coordinated inauthentic behavior" which has blocked numerous fake accounts from around the world. "We found two separate,...
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[Infographic] Is Facebook becoming social media’s retirement home?

Even though it might be a bit of a stretch to describe Facebook as social media's retirement home, the social network is experiencing an exodus of young people while increasing numbers of over 55s are signing up. Facebook is generally struggling to retain its user base and today, it has an estimated 15 million fewer U.S. users than it did in 2017. That's according to a report released...
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Turn website visitors into loyal customers with Facebook Messenger

Build relationships with customers by integrating Facebook Messenger customer chat into your website. Whether your website runs WordPress, Drupal or other popular content management systems or is a simple HTML brochure website integrating Messenger customer chat can help you boost conversion rate and convert visitors into customers! Enhance Customer Service According to Facebook, 53% of...
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Facebook security breach compromised the information of 50 million users

Facebook, the social media giant with over two billion monthly active users, reported on Friday (28/09/18) that their engineering team discovered an attack on their systems that compromised the highly sensitive personal data of 50 million Facebook users. As one of the leading data-collection agencies in the world, Facebook is nearly unrivalled in its depth and range of user data, and leverages...
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Facebook rolls out new Watch video service in the UK and Ireland

After it's initial launch in the US in 2017, Facebook is rolling out its Watch video service globally one year after it launched in the United States with original entertainment news and sports content to compete with platforms like YouTube. Facebook said Watch creators in four new countries (the UK, Ireland, Australia and New Zealand) will be able to profit from their shows via the "Ad Breaks"...
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