social-media-image-size-guide-facebook-pages.jpg

Social Media Image Size Guide: Facebook Pages

Facebook is one of the most important platform for businesses and as such it's important to get your message across to as many people as possible. This size guide enables you to use the correct image size for the area of your business page you are designing for - ensuring that your message shines through as clear as day! Just want the sizes? Here they are as of August 2013! Cover Photo: 851×315...
Read More
getting-started-with-facebook-communicating-with-your-audience.jpg

Getting started with Facebook – Communicating with your audience

We’re using the word “audience” in this article to include visitors to your page and people who have “liked” your page (it always gets a giggle from groups when we start talking about “likes” and “people who like your page” when we’re carrying our social media training!) Status updates are created in exactly the same way as status updates on your personal Facebook page so...
Read More
getting-started-with-facebook-creating-a-facebook-business-page.jpg

Getting started with Facebook – Creating a Facebook business page

A Facebook page is as essential to your business as a website, we'll explain on this page how to get started and create your own Facebook page for your business. To get set up just visit www.facebook.com/pages/create  and choose the type of page you wish to create.  There’s no limit to the number of pages you can create but for a small business it’s best to start with a page for your core...
Read More
getting-started-with-facebook-why-is-facebook-good-for-business.jpg

Getting started with Facebook – Why is Facebook good for business?

Facebook is ideally placed to attract new customers and has two main pathways for businesses to attract customers, either via the use of Facebook pages and/or groups (see this article for the differences) or by using Facebook’s paid advertising options (we’ll deal with Facebook advertising in a later article). Facebook allows you to reach people who might not have otherwise known about your...
Read More
setting-a-username-for-your-facebook-page.jpg

Setting a Username for your Facebook Page

Setting up your business page on Facebook is only part of your task when it comes to managing your presence on the site; once you manage to get over the 25 “likes” hurdle you can give your Facebook page a more friendly address by setting your page username. But what does this really mean, and why should you set your page’s username?  Well, this is what your page’s web address will look...
Read More
facebook-groups-pages-whats-the-difference.jpg

Facebook Groups & Pages – What’s the Difference?

Facebook provides two methods of sharing your content with people, Facebook Groups and Facebook Business Pages.  Groups are designed primarily with public interaction in mind, and Pages with promotion as their primary function. Facebook Groups Overview of Facebook Groups as a Business Tool Facebook Groups have visibility controls, set by the group owner, to set who can see (and use) your group,...
Read More
facebook-flushes-the-fakes-pages-lose-likes.jpg

Facebook Flushes the Fakes, Pages Lose Likes

Facebook have (finally) started to take action on removing fake accounts and associated fake “likes”, reports TechCrunch. This is the tidy-up, announced at the end of August, is a direct response to the sale of “likes”, in violation of Facebook’s T&C’s. Facebook estimate that this will result in no more than a 1% drop in likes for pages and it’s expected to reduce the number...
Read More
taking-a-look-at-floral-thoughts-on-facebook.png

Taking a look at: Floral Thoughts on Facebook

After completing the 2010 re-design of their website. we also put together a Facebook page for Floral Thoughts.  Initially the page wasn't really used but starting in July this year Floral Thoughts started a small scale test with Facebook advertising.  While targeting only a very small group of Facebook users over 20 people visited and 'liked' their page in the space of a week. Even after...
Read More