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Business
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Introduction In today's digital landscape, your online persona is crucial for your enterprise. You've likely invested considerable time and resources to ensure your website mirrors your brand's ethos. But have you ever paused to ponder what your telephone number conveys about your business? The original blog post by O'Brien Media delved into this subject, examining the implications of various...
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The Rise and Challenges of a Connected Customer Experience
The Importance of Customer Experience in Today's Market There's no denying that Customer Experience (CX) has become the cornerstone of modern business. Companies are constantly looking for ways to make interactions smoother and more efficient. But, as new data shows, there's room for improvement, a lot of it. The Deteriorating State of CX Recent findings from Forrester Research tell a story that...
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O’Brien Media Awarded Best Website Design & Support Company in Wiltshire 2023
The winners of this year's UK Enterprise Awards from SME News have been announced, and Swindon-based O'Brien Media (that's us!) are among them having been awarded Best Website Design & Support Company in Wiltshire. The UK Enterprise Awards are dedicated to recognising businesses from diverse industries and sectors for their exceptional achievements. The UK business community is proud to have...
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Why British Businesses Must Step Up to the Climate Crisis
The world is at a critical juncture, facing one of the most significant challenges of our time – the climate crisis. The alarming rise in global temperatures, extreme weather events, and the unprecedented loss of biodiversity underscore the urgency of the situation. While governments and individuals play pivotal roles in addressing this crisis, businesses also bear a substantial responsibility....
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We’re going to be exhibiting at the 2023 South West Business Expo, Swindon
As Summer gets well into gear the South West Business Expo by Great British Expos, one of the region's premier business events, comes to the forefront once again. With its doors wide open on Thursday 20th July at the well-known STEAM Museum in Swindon, the Expo is set to welcome over eighty exhibitors, of which we will be one, and a multitude of delegates, all aiming to illuminate their brands...
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Data Protection: Facebook’s Tracking Pixel and GDPR Compliance
The Austrian Data Protection Authority (DPA) recently made an important announcement that has significant implications for websites operating within the European Union (EU). According to their declaration, the use of Facebook's tracking pixel directly violates the General Data Protection Regulation (GDPR), a comprehensive privacy law designed to safeguard the personal data of individuals within...
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The Power of Email Sender Names: Brand vs Person
In today's digital age, email marketing continues to be an indispensable tool for businesses to connect with their customers. However, amidst the noise and competition in crowded inboxes, it's crucial to stand out and make an impression. One key element that often gets overlooked is the sender's name. Should businesses use a brand name or a personal name as the sender? In this article, we'll...
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How Gmail’s Authentication Requirements Can Impact Your Business
If you're a business owner who sends emails to personal Gmail accounts, it's important to remember the new Gmail authentication requirements that were implemented in November 2022. This means that all new senders who send email to personal Gmail accounts must set up either SPF or DKIM. Google will perform random checks on new sender messages to personal Gmail accounts to verify they are...
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Celebrating Earth Day: How O’Brien Media is Reducing its Carbon Footprint
Today is Earth Day, a day when we come together to celebrate our planet and commit to taking action to protect it. As a company, O'Brien Media Limited understands the importance of sustainability and reducing our carbon footprint. We are proud to announce that we have taken steps towards reducing our carbon footprint and becoming a more sustainable business. We believe that every small change can...
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5 Expert Tips for Providing Exceptional Customer Service
In today's world, where online shopping and remote work are on the rise, customer service over the phone and email has become crucial for businesses. However, providing excellent customer service through these channels can be challenging. That's why we've compiled five expert tips to help you provide exceptional customer service to your customers, whether they reach out to you via phone or email....
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