You may have noticed if you're a regular visitor to the O'Brien Media Insider blog, that we've made some minor changes. All in the name of SEO (search engine optimisation) and usability. As some background, Google hates duplicate content, and while they make allowances for some duplicate content that is a natural byproduct of blogging it's best to keep duplicates to a minimum. No more blog...
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When interacting with a customer on Twitter, you might want to take the conversation from the public timeline to a private Direct Message. To make this transition easier, you can include a specially formatted link in a Tweet, and we will automatically transform that link into a simple call-to-action. When a user clicks the call-to-action, they’ll be taken directly into the Direct Message...
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Wishlists are one of the few instances in eCommerce websites when customers tell you exactly what they want — but don't yet have — from your online store. This demonstrated interest presents a highly-valuable opportunity to make a sale and fulfill a customer need, but it is often underutilised as a marketing tool. Here are our top 5 ways to turn customer wishlists into sales and increase...
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According to their official statement, YouTube feels “Titles, channel information, and related videos are an important part of YouTube’s core user experience, and these changes help to make the YouTube viewing experience consistent across different platforms”. So, YouTube considers related videos an important part of their core experience and that enabling related videos on embedded...
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Thanks for visiting our website to redeem an offer code you've received from us on a letter or in an email. Just enter your code and email address below and click and "Check your code" button and we'll let you know what your discount is! View our privacy policy, which outlines how we use the information provided through our website. By submitting this form you agree to us using your email address...
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On 3 July 2019, the ICO published its updated guidance on the use of cookies and similar technologies. This came shortly after it updated the cookie consent collection mechanism on its own website. Much of the guidance is unsurprising and reflects what companies already do in practice. However, other parts of the guidance are likely to require many organisations to make changes to their current...
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June was a busy time for us, with two new business website launches, for Azone Storage, and for Morley&Co Certified Chartered Accountants. Both based in Swindon, Azone, and Morley&Co chose O'Brien Media for their new websites primarily because of our reputation for delivering high-quality websites at affordable prices. Azone Storage Azone Storage have been an O'Brien Media customers for...
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At the last minute, well, a week before the event, we decided to exhibit at the Southwest Business Expo at the Steam Museum, Swindon. The event was a great success, we spoke with a whole host of different people representing a diverse range of businesses in Wiltshire and further afield. This was the first event we've exhibited at and although I took way too much promotional material with me it...
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Dark Patterns: Then and Now Dark patterns have been around for as long as we can remember; they aren’t limited to websites and apps, but the term "Dark Pattern" is quite new, coined by Harry Brignull in 2010. An age-old Dark Pattern example For example, some credit card statements boast a 0% balance transfer but don’t make it clear that the percentage will shoot up to a much higher number...
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Microsoft may have been one of the first movers when they acquired Hotmail back in the 1990s, eventually renaming it to Outlook.com after a brief diversion to Windows Live. It's been updated yet again, with Outlook.com switching to a new look this week after a period of testing and Office 365 Outlook on the web users being given the new look from July 22nd. The new Outlook on the web should...
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