In the realm of digital communications, email remains a cornerstone. Recognizing its critical role, O'Brien Media has strategically established a new, independent email hosting platform, distinct from our website hosting services. This platform is powered by our servers and iRedMail, a leading open-source mail server solution. This move not only highlights our commitment to providing specialized...
Read More Tom’s top tips for putting together better marketing emails
Getting started with emails can be the most intimidating part! Here's my top three tips for where to begin. 1. Make the most of your subject line If you want your marketing emails opened, read and clicked, it starts off with the subject line. The best subject lines are short, descriptive and give your clients a reason to explore your message further. Top Tips Keep it short and sweet / Tell them...
Read More 5 advantages of email marketing
The meteoric rise in popularity of social media over recent years may have made you – and other business owners – wonder whether email marketing has had it's day. On the contrary, email marketing is still a powerful tool. If you doubt that, simply check your email inbox and see how many businesses and organisations have sent you information today alone about what they offer. The businesses...
Read More There’s plenty of advantages when it comes to webmail (web based email)
As you may know, there are two popular ways to access email – through webmail (such as the webmail service that comes with every website hosting and email hosting package we provide at O’Brien Media) and with email clients such as Outlook, Thunderbird or Windows Mail. Webmail is generally an easier way to get started as there’s nothing to install on your PC, Mac or Smartphone and you...
Read More Automated email marketing hints and tips
The aim of automated email marketing is essential to build a list so that you don't have to worry about getting traffic anymore, as your list is essentially all the traffic you'll ever need. When you want to promote a product you have created or an affiliate product, all you need to do is send out an email and you get more money than you used to get paid in one year, in one day! Of course, this...
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