Matomo is an open-source and free web and mobile analytics platform, formerly known as Piwik. It is an open-source alternative to Google Analytics, providing nearly identical features but, being a cloud-hosted application from O’Brien Media, it provides full ownership of the analytical data to each customer – with all data being held securely in the UK.
Matomo from O’Brien Media is capable of providing a comprehensive report of your website and the visitors, including search engine keywords, referrer, visitor country and language, device and browser used, searches within the site, liked pages, time spent on pages, and conversions.
Setting up tracking on a website is very easy, you just need to add a JavaScript code on every page you want to track. Matomo also has plugins to easily set up the tracking for nearly all popular CMS, blogs or e-commerce platforms.
Matomo is a very popular analytics solution with more than a million websites currently using Matomo to get their analytics.
If you’d like more information just give us a call on 01793 239 239, drop us an email, or use our contact form if you prefer.
Based in Swindon, Andy is our data specialist and blogs about data integrity and general business data topics. Andy also handles digital transformation and produces specifications for database development projects.
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