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Twitter is giving users more characters to express themselves

Every Twitter user has been there, you've composed the perfect tweet but you've got to make cuts to fit your thoughts into 140 characters. Well, those times may soon be over. Twitter wants every user around the world to easily express themselves through their tweets, so they're rolling out (to a limited number of users for now) a longer 280 character limit, in languages impacted by cramming...
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Engaging your customers with polls

It’s well knows that engaging your consumers online via social media helps drive traffic to your website and helps build a brand community; the more people that become part of the community you build, the more attached they become to your business. There are numerous ways to make this happen, and one is using polls. While polls might seem minor, they can do a lot for a business by helping you...
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Here’s why Twitter’s new DM feature is great news for brands

Twitter has just released a new opt-in direct message (DM) feature that allows anyone to send you a DM, without the need for them to follow you first. Brands, businesses and community managers should give some serious consideration to enabling this new feature and here’s why… It’s less frustrating for the customer if they can engage in a direct conversation with you immediately with no...
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Our top tips to kickstart your business blog

At O'Brien Media we're firm believers in the importance of having a blog for your business and in this article we're going to run through our top tips for getting your business blog off the ground. You can either create your new blog on a free cloud based service such as Wordpress, Tumblr or Drupal Gardens or add a blog to your existing website (we can help you with that!) Communicating with...
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5 Reasons your business should be using Google+

Google+ is much more than Google's answer to Facebook, it's a platform designed to enable you and your business to find like minded people (and businesses via Google+ pages) and build relationships.  Here are our top five reasons why you should be using Google+ for your business: 1. Get your business found locally Google+ pages are included within search results, and in Google maps results,...
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Social Media Image Size Guide: Facebook Pages

Facebook is one of the most important platform for businesses and as such it's important to get your message across to as many people as possible. This size guide enables you to use the correct image size for the area of your business page you are designing for - ensuring that your message shines through as clear as day! Just want the sizes? Here they are as of August 2013! Cover Photo: 851×315...
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Getting started with Facebook – Communicating with your audience

We’re using the word “audience” in this article to include visitors to your page and people who have “liked” your page (it always gets a giggle from groups when we start talking about “likes” and “people who like your page” when we’re carrying our social media training!) Status updates are created in exactly the same way as status updates on your personal Facebook page so...
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Getting started with Facebook – Creating a Facebook business page

A Facebook page is as essential to your business as a website, we'll explain on this page how to get started and create your own Facebook page for your business. To get set up just visit www.facebook.com/pages/create  and choose the type of page you wish to create.  There’s no limit to the number of pages you can create but for a small business it’s best to start with a page for your core...
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Getting started with Facebook – Why is Facebook good for business?

Facebook is ideally placed to attract new customers and has two main pathways for businesses to attract customers, either via the use of Facebook pages and/or groups (see this article for the differences) or by using Facebook’s paid advertising options (we’ll deal with Facebook advertising in a later article). Facebook allows you to reach people who might not have otherwise known about your...
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