How we make better use of our subject lines in emails

At the start of 2022 we started to trial making better use of the subject lines in the emails we send. We started to use “FYI:” at the start of emails containing reports and other “information only” emails, and where some kind of action is required – for example a payment failed, and we send a notification – we would add “Action:” at the start of the email.

We’ve now implemented this more widely and will be rolling it out to emails our team members send, not just automated emails, soon!

Last updated byChris Grant (he/him)Chris Grant (he/him) on 17th July 2023